You’ve worked hard to create incredible products. Your brand is unique, your packaging is beautiful, and you’re passionate about giving customers something special. But here’s the big question:
Is your Shopify store selling as much as it should be?
When it comes to selling online, there are three key things that we need to do to improve business:
1️. Get more customers to our website
2. Getting customers to spend more per order
3. Encouraging customers to buy more often
If you’re nodding along, you’re not alone. But the good news? These are all things that are in your power! And as an e-commerce and digital marketing expert, I help brands like yours transform their online stores into high-performing sales machines.
Why Your Online Store Needs to Work Smarter
A Shopify store that looks beautiful but isn’t optimised for sales is like a physical store with no signs, a confusing layout, and no one at the checkout. People might wander in, but they won’t stay long - or worse, they’ll leave without buying.
So, how do we fix this? Let’s break it down into three essential strategies to maximise your online sales.
1. Get More Customers to Your Online Store
If people aren’t visiting your store, they can’t buy from you.
Your website traffic is like footfall in a brick-and-mortar shop - the more people that walk in, the higher the chance of making sales. Here’s some suggestions to drive more potential customers to your Shopify store:
· SEO for Shopify: Optimise product descriptions, meta titles, content and blogs and images to rank higher on Google.
· Organic Social Media: Drive new customers through social content and videos
· Paid Advertising: Run targeted social media, search and shopping ads to attract buyers.
· Email Marketing: Capture leads with pop-ups and send regular promotions.
· Collaborations & Influencers: Work with complementary brands or influencers to drive traffic.
Quick Fix: If your Shopify store doesn’t have an SEO-friendly blog, you’re missing a massive opportunity to bring in organic traffic! Start writing content that answers customer questions.
2. Increase How Much Customers Spend Per Order
Once they’re in your store, let’s make sure they buy MORE.
The easiest way to grow your revenue isn’t just getting more customers - it’s increasing how much they spend per order. Here’s how:
· Product Bundles & Upsells: Suggest “Frequently Bought Together” items.
· Free Shipping Thresholds: Encourage bigger orders by offering free shipping at a minimum spend.
· Limited-Time Discounts: Show a countdown timer for bundle deals.
· One-Click Post-Purchase Upsells: Offer an exclusive deal after checkout.
Quick Fix: Careful and thoughtful bundling of complementary products is a great way to get customers to buy more before checking out – just don’t make it look too sales-focused.
3. Get Customers to Buy More Often
A one-time customer is great—a loyal, repeat customer is GOLD.
Did you know that repeat customers spend 67% more than new customers? Here’s how I like to keep them coming back:
· Email Sequences & Abandoned Cart Recovery: Remind them of items left behind.
· Loyalty & Reward Programmes: Offer points for purchases and referrals.
· Subscription Products: Turn bestsellers into subscription offers.
· Retargeting Ads: Show ads to customers who’ve bought before.
Quick Fix: Use Shopify’s built-in email automation or apps like Klaviyo to send personalised product recommendations to past buyers.
If you would like to find out more about optimising your Shopify store for success, get in touch with Yellow Bird Digital at hello@yellowbirddigital.com.
Comentários